Resources

“Ford’s Festive Approach in Social Media”

Ford. “The 2011 Ford Fiesta.” Fiesta Movement. Web. 5 Sept. 2009. <http://www.fiestamovement.com/>.
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Ford. “The Ford Story: Our Plan & Process.” The Ford Story. Web. 3 Sept. 2009. <http://www.thefordstory.com/our-plan-progress/>.
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Levco, Jessica. “Fiesta Movement’s success has Ford seeking a 6th gear.” Ragain. Web. 2 Sept. 2009. <http://www.ragan.com/ME2/dirmod.asp?sid=&type=gen&mod=Core+Pages&gid=EA21BB8C2E90424ABA40CB8581A9E05D>.
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Virzi, Anna Maria. “Ford Takes Multiple Routes in Social Media.” Clickz. 21 Sept. 2009. Web. 23 Sept. 2009. <http://www.clickz.com/3635034>.

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“A Cultural Sci-con.”

Goodson, Scott. “How to Create a Social Media Campaign.” Web log post. Scott Goodson’s Writings. 29 Apr. 2009. Web. 20 Sept. 2009. <http://scottgoodson.typepad.com/my_weblog/2009/04/how-to-create-a-social-media-campaign.html>.
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Goodson, Scott. “The art of creating a social-media campaign for Toyota.” The Hub Magazine. Web. 17 Sept. 2009. <http://www.hubmagazine.com/html/2008/may_jun/sf.html>.
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Toyota – Scion. Scion Speak. Web. 18 Sept. 2009. <http://scionspeak.com/>.
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Woodyard, Chris. “Outside-the-box Scion scores with young drivers.” USA Today. Web. 19 Sept. 2009. <http://www.usatoday.com/tech/products/gear/2005-05-01-scion_x.htm>.

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“Driving Sales Up with Social Media”

“Advertising, Web Sites, Video & Other Media Categories – 2009 Honorees.” The American Business Awards – Stevie Awards. Web. 27 Sept. 2009. <http://www.stevieawards.com/pubs/awards/403_2617_19884.cfm>.

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DrivingSales.com. Driving Sales. Web. 27 Sept. 2009. <http://www.drivingsales.com/>.

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Jacobson, Angela. “Auto Industry’s Largest Social Media Network Launches Dramatic Platform Upgrade.” Pitch Engine. Web. 28 Sept. 2009. <http://www.pitchengine.com/drivingsales/auto-industrys-largest-social-media-network-launches-dramatic-platform-upgrade/20650/>.
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Webber, Melanie. “Auto Industry’s Largest Social Media Network Grows at 30% a Month.” Rueters. 19 Aug. 2009. Web. 28 Sept. 2009. <http://www.reuters.com/article/pressRelease/idUS140033+19-Aug-2009+PRN20090819>.

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Webber, Melanie. “DRIVINGSALES.COM NAMED AS FINALIST IN 2009 AMERICAN BUSINESS AWARDS(SM).” Pitch Engine. 21 May 2009. Web. 28 Sept. 2009. <http://www.pitchengine.com/drivingsales/drivingsalescom-named-as-finalist-in-2009-american-business-awardssm/12524/>.

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“Reinventing the Wheel.“

Fuller, Liz. “GM – Granddaddy of Business Blogging asks What’s Next?” Every Joe. Web. 7 Oct. 2009. <http://www.bizzia.com/buzznetworker/gm-granddaddy-of-business-blogging-asks-whats-next/>.

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General Motors. Web log post. GM Fastlane. Web. 7 Oct. 2009. <http://fastlane.gmblogs.com/>.
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General Motors. Web log post. GM Reinvention. Web. 7 Oct. 2009. <http://www.gmreinvention.com/>.
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General Motors. Weblog post. GM TunerSource. Web. 7 Oct. 2009. <http://www.gmtunersource.com/>.
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“Rick Wagoner.” Wikipedia.com. Web. 8 Oct. 2009. <http://en.wikipedia.org/wiki/Rick_Wagoner>.
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Selvage, Manning. “GM FastLane Blog: A Corporate Giant Fights Back.” Council of Public Relations Firms. Web. 8 Oct. 2009. <http://prfirms.org/index.cfm?fuseaction=page.viewpage&pageid=644>.
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Stephenson, Cindy. “GM’s approach to social media gets a “thumbs up!”" Web log post. PR Perspective – A Communicator’s Point of View. 16 July 2009. Web. 8 Oct. 2009. <http://cindystephenson.wordpress.com/2009/07/16/gms-approach-to-social-media-gets-a-thumbs-up/>.

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“Honda Proves the Detriments of Social Media”

Baron, Gerald. “LA Fires and Honda show risks of social media use.” Emergency Management. 10 Sept. 2009. Web. 14 Oct. 2009. <http://www.emergencymgmt.com/emergency-blogs/crisis-comm/LA-Fires-and-Honda.html>.
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Culbertson, Dave. “Honda misses the memo on social media.” Lightbulb Interactive. 8 Sept. 2009. Web. 14 Oct. 2009. <http://lightbulbinteractive.blogspot.com/2009/09/honda-misses-memo-on-social-media.html>.
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Farago, Robert. “Honda Crosstour: You Can’t Fix Ugly. Or Can You?” Editorial. The Truth About Cars. 6 Sept. 2009. Web. 14 Oct. 2009. <http://www.thetruthaboutcars.com/editorial-honda-crosstour-you-cant-fix-ugly-or-can-you/>.
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Jonny Lieberman. “Honda purges select comments from Crosstour Facebook page.” AutoBlog. 3 Sept. 2009. Web. 14 Oct. 2009. <http://www.autoblog.com/2009/09/03/honda-purges-some-comments-from-crosstour-facebook-page/>.
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Joseph, Sijo. “The Honda example: social media marketing can go wrong.” Ad Punch. 10 Sept. 2009. Web. 14 Oct. 2009. <http://www.adpunch.org/entry/the-honda-example-social-media-marketing-can-go-wrong/>.
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Lieberman, Jonny. “Offical Honda Crosstour Facebook Page All Lit Up With Early Negativity.” AutoBlog. 9 Sept. 2009. Web. 16 Oct. 2009. <http://www.autoblog.com/2009/09/02/official-honda-crosstour-facebook-page-all-lit-up-with-early-neg/>.

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Van Grove, Jennifer. “Honda Accord Crousstour Damaged in Facebook Hit and Run.” Mashable. 2 Sept. 2009. Web. 14 Oct. 2009. <http://mashable.com/2009/09/02/honda-accord-crosstour/>.

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“A Momentum Shift for Hyundai”

Greenberg, Karl. “Hyundai Uses ‘Momentum’ To Pick Up Steam.” Marketing Daily. 13 Oct. 2009. Web. 20 Oct. 2009. <http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=115334>
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Hardigree, Matt. “Hyundai Genesis Named 2009 North American Car Of The Year.” Jalopnik. 11 Jan. 2009. Web. 19 Oct. 2009. <http://jalopnik.com/5128610/hyundai-genesis-named-2009-north-american-car-of-the-year>.
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Hyundai. Hyundai Momentum. Web. 19 Oct. 2009. <http://hyundaimomentum.com/>.

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Lee, William. “Hyundai Launches New “Momentum” Ad Campaign.” The Car Blogger. 9 Oct. 2009. Web. 19 Oct. 2009. <http://www.thecarblogger.net/2009/10/hyundai-launches-new-momentum-ad.html>.
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Niedermeyer, Edward. “Hyundai Momentum: Whitewashing The Good News.” The Truth About Cars. 8 Oct. 2009. Web. 19 Oct. 2009. <http://www.thetruthaboutcars.com/hyundai-momentum-whitewashing-the-good-news/>.
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Wangkon936. Web log post. R J Koehler. 27 June 2009. Web. 20 Oct. 2009. <http://www.rjkoehler.com/2009/06/27/hyundai-gains-momentum-in-the-u-s/>.
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Woodruff, Cosby. Montgomery Advertiser. 7 Oct. 2009. Web. 20 Oct. 2009. <http://www.montgomeryadvertiser.com/article/20091007/BUSINESS/910070363/Hyundai-promotes-positive-reviews-in-new-program>.

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“Volkswagen Makes Marketing Fun”

Calogera, Stephen. “2010 Volkswagen GTI being launched via Real Racing GTI iPhone app.” Egm Car Tech. 24 Oct. 2009. Web. 25 Oct. 2009. <http://www.egmcartech.com/2009/10/24/2010-volkswagen-gti-being-launched-via-real-racing-gti-iphone-app/>.
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“Fuel-Efficient Volkswagen Models.” Hybrid Cars. Web. 25 Oct. 2009. <http://www.hybridcars.com/make/volkswagen-mpg>.
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The Fun Theory. Volkswagen. Web. 24 Oct. 2009. <http://www.thefuntheory.com/>.
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Furchgott, Roy. “VW Relies on iPhone App to Market New GTI.” The New York Times. 22 Oct. 2009. Web. 25 Oct. 2009. <http://wheels.blogs.nytimes.com/2009/10/22/vw-relies-on-iphone-app-to-market-new-gti/>.

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Keane, Meghan. “Volkswagen goes all in on the iPhone for the new GTI launch.” Econsultancy. 23 Oct. 2009. Web. 25 Oct. 2009. <http://econsultancy.com/blog/4849-volkswagen-goes-all-in-on-the-iphone-for-gti-launch>.
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Patel, Kunur. “Volkswagen to Rely Solely on IPhone App for GTI Launch.” Advertising Age. 22 Oct. 2009. Web. 25 Oct. 2009. <http://adage.com/article?article_id=139862>.

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Volkswagen. Real Racing. Web. 25 Oct. 2009. <http://www.vw.com/realracinggti/en/us/>.

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“Jeep’s Driving Adventure“
Goren, Mark. MarketingProfs Daily Fix. Web. 30 Oct. 2009. <http://www.mpdailyfix.com/2008/01/plant_seeds_online_to_cultivat.html>.

“Jeep Community: A Very Good Example of Social Web.” Marketing, Web & Co. Web. 30 Oct. 2009. <http://jlcoassin.blogspot.com/2008/06/jeep-community-very-good-example-of.html>.

Jeep.com. Jeep. Web. 30 Oct. 2009. <http://www.jeep.com/en/experience/community/have_fun_out_there/>.

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“BMW Encouraging Graffiti.“

B, Horatiu. “Pure Graffiti Wall, sponsored by the BMW 1 Series.” Web log post. BMW Blog. 15 Mar. 2009. Web. 31 Oct. 2009. <http://www.bmwblog.com/2009/03/15/pure-graffiti-wall-sponsored-by-the-bmw-1-series/>.

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“BMW graffiti contest at Facebook.” Web log post. Art-Scene. Web. 31 Oct. 2009. <http://www.art-scene.org/other/bmw-graffiti-contest-at-facebook/>.
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Edwards, Chas. “BMW Graffiti Contest Gives Bloggers, Twitterers Something to Talk About.” Web log post. ChasNote. Web. 31 Oct. 2009. <http://chasnote.com/2008/04/04/bmw-graffiti-contest-gives-bloggers-twitterers-something-to-talk-about/>.

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Effie Awards. “2009 Silver Effie Awards.” Amazon Aws. Effie Awards. Web. 31 Oct. 2009. <http://s3.amazonaws.com/effie_assets/2009/3422/2009_3422_pdf_1.pdf>.

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Elliot, Stuart. “BMW Turns to the Web for Its 1-Series.” The New York Times. Web. 31 Oct. 2009. <http://www.nytimes.com/2008/04/07/business/media/07adco.html?_r=2&ex=1365220800&en=f980b3c2a2738f96&ei=5088&partner=rssnyt&emc=rss&oref=slogin>.

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“Nissan Squares Off in Canada

Nissan. Web log post. Cube Community. Web. 31 Oct. 2009. <://cubecommunity.ca.>
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Paul, Johnathan. “Nissan Hypercube: A Convincing Social Test Drive.” Strategy Online. 1 Oct. 2009. Web. 31 Oct. 2009. <http://www.strategyonline.ca/articles/magazine/20091001/medianissan.html?print=yes.>

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Zlobinski, Stas. “Contests Replace Ad Campaign for Nissan Launch.” Springwise. 23 Apr. 2009. Web. 31 Oct. 2009. <http://springwise.com/automotive/hypercube/>.