Welcome to my blog!
This blog is an ongoing discussion of how social media is used in the automotive industry. How do car companies stay current in today’s constantly adapting technology? How has Web 2.0 affected the way that companies communicate, and relate with their prospective customers? What social media tactics are effective? Which tactics are not? These questions simply scratch the surface of this new and evolving means of corporate communication.
Throughout this blog, I will research and discuss the uses of social media tactics and how they benefit (or hurt) the respective automobile company. I will also examine how some organizations succeed by keeping up to date with social media, and how some companies are hurting themselves by not staying current. In contrast to my focus on the automotive industry, check out the blogroll in the sidebar to read similar blogs about social media in other areas.
For more information about me, check out the “About” tab above.
Thanks for coming by!
Jared
